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The Learning: How Traditional Ticketing Affected Taylor Swift Tickets Recently

Taylor Swift’s concert in Australia
Photo by Chaz McGregor on Unsplash

Recently Taylor Swift concert tickets were sold at double prices. As per the website, due to a large number of traffic, the site crashed, leaving many fans without tickets. Shortly after, people began to say they had finally gotten a ticket, but it cost almost twice as much. But $1000 was paid for tickets that cost between $49 and $499 as people used bots to buy tickets at the real price and then sell them twice as much. It was observed that there were significant difficulties in the traditional ticketing sector, but they could be solved using blockchain technology. Here we will discuss how NFT ticketing can solve the problem Taylor Swift faced recently.

How NFT Tickets Would Have Solved the Problem That Taylor Swift Recently Had With Traditional Ticketing System

With music NFT tickets, some of Taylor Swift's problems with her expensive concert tickets might have been solved. First, music NFT tickets are one-of-a-kind digital assets that can be checked on the blockchain. This means that they can't be copied or faked. This could help stop scams like selling tickets on the secondary market, increasing prices and making it harder for fans to go to events. Second, music NFT ticketing makes getting tickets more open and accountable. As each transaction is saved on the blockchain, tracking who owns a ticket and who is using it at any given time is possible. This helps stop ticket bots and other fraudulent activities that can increase ticket prices and make it harder for fans to get to events. It could also make it easier for fans to safely buy and sell tickets at fair market prices.

Third, music NFT ticketing allows artists and event organizers to give their fans unique and personalized experiences. By selling limited-edition NFT tickets that give fans access to exclusive content or experiences, artists can bring in more money and give fans experiences they will remember. This could make fans feel like they are getting more for their money and encourage them to pay more for concert tickets.

Overall, NFT ticketing could help solve the most critical issues in the traditional ticketing industry. NFT ticketing could help musicians and event organizers get more fans involved and earn more money by making the ticketing process more secure, clear, and personalized. It could also make it easier and fairer for fans to attend the events they love.

listening to Taylor Swift’s music
Photo by Omid Armin on Unsplash

Other Benefits Of NFT Ticketing Over Traditional Ticketing

There are several reasons why you should choose NFT (non-fungible token) ticketing over traditional tickets. Here are some of the benefits of NFT ticketing over traditional ticketing:

  • Fraud Prevention

One of the biggest advantages of NFT ticketing is that it helps musicians prevent ticket fraud. Traditional ticketing often involves using physical tickets that can be easily duplicated or counterfeited. This can lead to ticket scalping and a loss of revenue for event organizers. NFT ticketing, on the other hand, uses blockchain technology to create unique digital tickets that cannot be duplicated or counterfeited. This helps ensure that only authorized tickets are sold and prevents fraudsters from selling fake tickets.

  • Resale Control

NFT ticketing allows musicians and event organizers to have greater control over the resale of tickets. With traditional ticketing, once a ticket is sold, the event organizer has no control over who the ticket is sold to or how much it is sold for. This can lead to price gouging and scalping, which can harm the event's reputation. NFT ticketing, on the other hand, allows event organizers to set rules around the resale of tickets, such as limiting the number of times a ticket can be resold and setting a maximum resale price.

  • Increased Revenue

NFT ticketing can help event organizers increase revenue by creating new revenue streams. For example, event organizers can sell limited-edition NFT tickets with additional perks, such as backstage passes, meet and greets with performers, or exclusive merchandise. Fans are often willing to pay a premium for these experiences, which can generate additional revenue for the event.

  • Improved Fan Engagement

NFT tickets can also make it easier for fans to get involved by giving them a more immersive and interactive experience. For example, event organizers can create augmented reality experiences that are only accessible to fans who have purchased NFT tickets. This can help create a more memorable and engaging experience for fans and can help build loyalty to the event or performer.

  • Environmental Sustainability

Finally, NFT ticketing can also help promote environmental sustainability. Traditional ticketing often involves the use of physical tickets that are printed on paper, which can contribute to deforestation and waste. NFT ticketing, on the other hand, is entirely digital, which can help reduce the environmental impact of ticketing.

NFT ticketing offers many benefits over traditional ticketing, including fraud prevention, resale control, increased revenue, improved fan engagement, and environmental sustainability. As the technology continues to evolve, we expect to see more and more event organizers adopt NFT ticketing to enhance the fan experience and generate additional revenue.


NFT ticketing is transforming the music industry by giving artists and event organizers new ways to make money, getting fans more involved, making live music events more accessible, making sure tickets are real and giving artists and event organizers more control over how tickets are resold. As technology keeps improving, we can expect more artists and event organizers to start using NFT tickets to improve the fan experience and make more money. Using NFT ticketing, musicians and event organizers can find new ways to make money.


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